VADA - Applied Data Analytics Graduate Certificate

Dunklau School of Business Graduate Graduate Certificate

Program Title

Applied Data Analytics Graduate Certificate


Dunklau School of Business

Program Type

Graduate Certificate

Degree Designation

Graduate Certificate

Program Level


Program Overview

The certificate of completion in Applied Data Analytics at Midland University introduces the student to the organizational function, contribution, and application of data analytics in industries today. Through relevant courses, students learn the fundamentals and assessment methods for determining how data can be used to drive strategic decision-making through a technical approach to data analytics. The program establishes the critical elements of data management, data mining, data structures and overall analytical visualization. Developing the foundational approach to understanding data, and how to build analytical models and visualize it for data storytelling, is the core objective of this program.