GBIA - Master of Science in Business Intelligence & Analytics

The Midland University MS in Business Intelligence and Analytics degree teaches students how to mine, interpret, and build the communication techniques to convey data insights into strategic decision making. Our practical, hands-on program focuses on integrating external and internal sources, data, and factors to analyze and recommend strategies in a variety of business disciplines, including marketing, operations, organizational effectiveness & more. Leveraging industry tools and applications, this program equips students with technical and professional skills in the competitive analytical field. A central focus in this program is the ability to learn the analytical methods and, more importantly, the critical skill of communicating those insights to organization leaders and stakeholders to build and lead strategies.